What does the letter S mean?
S holds nineteenth place: 1 + 9 gives 10, then 1, like the A and the J. Like them, it carries initiative, the first step, the urge not to wait for permission.
Its particularity lies elsewhere: it is a consonant of the emotional plane, whereas A and J are mental. The 1 of the S does not launch because a plan is ready, but because a desire or an annoyance pushes it to move. In French, this letter has a discreet and considerable role: it marks the plural, it takes you from one to many.
A 1 that calls people to follow behind it, in short. Its sound, a continuous breath, does not stop short like a T or a B: it glides and lingers, like a movement that carries on once it has been set off. In a name, the S therefore brings a 1 less sharp than that of the A, more sensitive to the atmosphere and to those who come along. Its fragility lies in the same place: when the mood drops, the drive hesitates, and it has to be rekindled with a very modest first gesture, a letter written, a call made.